Seagram’s 7 Crown American Blended Whiskey (Diageo) is raising a glass to small businesses, including dive bars, across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the brand’s new “Keep the Dive Alive” campaign.
As part of the platform, Seagram’s 7 will release a series of tongue-in-cheek ‘training materials’ featuring Iliza that support the reopening of small businesses, including local dive bars, that bring moments of cohesion and celebration to our communities.
The video element of the brand’s “Keep the Dive Alive” campaign will be released on the Seagram’s 7 Instagram (@Seagrams7) and cover everything from reminding patrons how to order a 7&7 cocktail, to suggesting what to do with the sweatpants we’ve been wearing all year, to sharing tips on how to ultimately be better patrons. Ahead of the full series of videos launching on July 7 in celebration of National Dive Bar Day, Seagram’s 7 released a teaser video to help give consumers a preview of what’s to come.