Made with dark aged rum, 5.9% abv./vol, Casalú will be available with an SRP of $12.99 per 4-pack of 12oz cans. Casalu’s first offering, “Limón,” brings authentic Latino roots to the hard seltzer market. The name stands for the company’s vision. Casa, a sense of home and heritage. Salú, an open door to all who want to share Latino culture.
Initially, Casalu will be self-distributed. But with 60 million Latinos in the U.S., you can bet it will be seeking a distributor. Will that distributor be its hometown neighbor, Southern Glazer’s Wine & Spirits or someone else.
“From day one, it was clear that something was missing in the seltzer market. Despite all the noise about new brands appearing, none seemed able to truly speak on behalf of Latino culture and express it authentically. Casalú was born to pay homage to our culture and invite everyone to share it. We took dark aged rum, our spirit of choice, and used it as a base. We had not seen it widely used in the seltzer space, which for us didn’t make any sense. Using rum as our base, we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together. That’s why we are so proud to bring Casalú to the world,” says Ricardo Sucre, co-founder of Casalú.