Remy Martin Tuesday (10/22) introduced a new two-film campaign, “Team Up for Excellence,” that does an excellent job of driving home the quality of the liquid. The question is: Will it get enough U.S. exposure to drive sales?
The first film dedicated to Rémy Martin’s expertise shows masters of the Rémy Martin Estate for the first time: Baptiste Loiseau (Cellar Master), Laura Mornet (Viticulture Consulting Manager), Julien Georget (Estates Manager) and Michael Meunier (Cooperage Manager) all took part. The film delivers a sensory experience through an ingeniously choreographed sequence which connects the various stages of the cognac-making process.
“It’s a wonderful project which was made through teamwork. The result is a film which shows the essence of our trades, the passion which bonds us together and drives us, and above all the evidence of working together for the better, the excellence of our cognac,” comments Baptiste Loiseau, the cellar master.
The second film entitled “Start-up” takes place in the vibrant world of young, pioneering companies. It celebrates synergy, collective emulation around an original idea which will gradually come to fruition.
The new campaign draws on the rich, nearly 300-year history of Rémy Martin, while remaining entirely contemporary. “Team Up for Excellence” emphasizes the superiority of Rémy Martin cognac with its greatest asset: Fine Champagne, the foundation stone of the House’s global reach.
“Rémy Martin is more than just a brand. It’s a constellation of talent driven by that rarely-found feeling of belonging to a real family,” stresses Augustin Depardon, global executive director of Rémy Martin.