Steve Fechheimer, who has been chief strategy officer at Beam Suntory, the Chicago-headquartered spirits company that owns Jim Beam Bourbon, Maker’s Mark Whiskey and Pinnacle Vodka, will assume leadership of the employee-owned brewer of Fat Tire beer.
“I’m excited and humbled by the opportunity to lead such a wonderful company,” Fechheimer said in a statement. “New Belgium with its incredible history and heritage, has an amazingly bright future.”
New Belgium’s co-founder and former chief executive, Kim Jordan, served as interim CEO after her original successor, Christine Perich, resigned in November after about a year in the position.
“We are so excited to welcome (Fechheimer) to New Belgium,” Jordan said in a statement. “His expertise at strategy development and execution in the high-end world of spirits, coupled with our 26 years of solid brewing and branding, is a perfect setup for the kind of dynamic future New Belgium is planning.”