NBWA Campaign Honored

National Beer Wholesalers Association (NBWA) said its Distributors Against Human Trafficking initiative was awarded the Power of A (association) Gold Award from the American Society of Association Executives (ASAE). The Power of A Awards honor the outstanding accomplishments of associations and industry professionals who work tirelessly to solve problems, and strengthen lives, the workforce, the economy and the world.

“We are thrilled that our Distributors Against Human Trafficking Initiative has received the Power of A Award from ASAE,” said NBWA President and CEO Craig Purser. “This recognition is the result of beer distributors’ commitment to making a positive impact in their local communities and comes at a pivotal time. Recently, we proudly announced that we eclipsed our 2021 training goal—having already trained more than 26,000 distributors total. We are thankful for ASAE’s acknowledgment of our efforts to eradicate human trafficking nationwide.”

Working alongside state attorneys general, NBWA created an awareness training video to help the more than 140,000 beer distribution employees in the U.S. recognize and report signs of human trafficking. Beer distributors are uniquely positioned to help fight this heinous crime given their level of access to locations often unseen by the public as they visit approximately 600,000 licensed retail locations across the country. Through the initiative, NBWA has trained over 26,000 beer distribution employees since its launch, already surpassing its goal of training 25,000 employees by the end of 2021.

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