The Mondavi Sisters, Angelina, Alycia, Riana, and Giovanna, 4th generation of the famed Peter Mondavi Sr. Family, said they will be accepting cryptocurrency in the sale of their high-end Napa Valley wines, Aloft and Dark Matter.
This groundbreaking move makes the four sisters the only winery in the Northern Hemisphere to offer members the ability to exchange cryptocurrency for their wines.
A limited allocation of each wine will be available through their respective websites – Darkmatterwines.com and Aloftwines.com. Initially, only Bitcoin (BTC) and Ethereum (ETH) will be accepted, with Dogecoin (DOGE) coming soon.
“Since the Pandemic, my sisters and I have had to react, pivot, and adapt in many ways. What initially started as a family dinner conversation talking food and wine, quickly turned to offering wine for crypto. Having figured out the regulatory and technological challenges, we are very excited to be leading the way in such a competitive industry,” said Alycia Mondavi, CEO and Co-Proprietor of Mondavi Sisters’ Collection.
“Innovation has always been a key element of our family’s involvement in the wine industry – this is just the next step to expand our 100% female-owned and operated company to a global audience while diversifying beyond the U.S. Dollar. More importantly, over 100 years of family experience in the wine industry, provides an opportunity to preserve the past, live in the present, and lead for the future – and that is exactly what we are doing, without hesitation,” added Giovanna Mondavi, Co-Proprietor and Brand Ambassador.