Breakthru Beverage Group said it will represent the full Molson Coors portfolio, including all Miller brands, throughout southern Nevada.
Breakthru has shared a strong partnership with Molson Coors in multiple markets for more than 40 years and recently received the coveted Molson Coors’ President’s Award in Nevada, presented annually to the company’s top performing distributor in each market, for the third straight year. Breakthru has also earned this recognition in Minnesota.
“Southern Nevada has always been a strong beer market for Breakthru, and we’re thrilled to continue building on the impressive results we’ve achieved in growing the Molson Coors portfolio. This particular opportunity is a testament to our team’s ongoing commitment to service and performance,” said Kevin Roberts, Breakthru Beverage Group Executive Vice President, Supplier Business Development. “By leveraging our insights, expertise and technology, we embrace the chance to advance a consolidated Molson Coors portfolio in this market.”
As Breakthru continues to make targeted investments, this expansion aligns with Breakthru’s broader beer strategy and the category’s position within the company’s total beverage alcohol portfolio. As a result of the new agreement, Breakthru will be expanding its Nevada beer team to better service the expanded Molson Coors portfolio.