In the wake of the International Day for Biological Diversity, Moët Hennessy, world leader of high-quality wine and spirits, is thrilled to announce it is joining the Pour une Agriculture du Vivant (PADV) movement. This partnership is born from a shared vision and desire to promote and develop sustainable agricultural and winemaking practices to protect soils and biodiversity.
As part of the partnership, Moët Hennessy’s teams will be trained on regenerative viticulture, technical advice will be provided on winemaking practices, particularly regarding plant covers, and a measurement tool, the regeneration index, will be tested and adapted to the wine industry.
“Protecting ecosystems is a priority for Moët Hennessy, and we know that our winemaking and agricultural practices can make a difference. For many years, our teams have been implementing sustainable grape-growing practices in line with the most stringent environmental certifications for our various regions throughout the world. Promoting biodiversity and regenerating the soil of our vineyards are some of our key actions and we are going to amplify them. Our partnership with PADV will enable us to better measure our initiatives and go further,” Sandrine Sommer, Chief Sustainability Officer, Moët Hennessy, said.