Bringing together emblematic Maisons from different regions of France, Moët Hennessy has showcased the excellence of the group’s brands since 2014 through a unique and innovative concept: Les Caves Particulièresn Terminal 2E of Paris-Charles de Gaulle Airport.
Designed to introduce travelers from around the world to the Moët Hennessy portfolio, the concept reveals the terroirs and craftsmanship of the group’s wines and spirits Maisons.
In a quest for excellence, Les Caves Particulières is undergoing a complete makeover this year. The new project was entrusted to iconoclastic architect, Hubert de Malherbe, a renowned expert in design and retail design.
Playing with stone and wood, but also with the iconic shipping crates, one of the symbols of the group’s spirit of conquest, he was able to modernize the space with a simple and pure design, putting the consumer at the heart of the project with a large central experience table. The olfactory signature of the boutique was created by Thierry Wasser, perfumer of Maison Guerlain.