It will be American Family Insurance Park (or something like that) in 2021 and for the next 15 years under an agreement announced Friday.
The exact name hasn’t been determined yet.
MillerCoors, which has a brewery located just a mile from the stadium, committed $41.2 million for the naming rights in March 1996, nine months before ground was broken. Miller Park, with its convertible roof, was opened in 2001 and replaced Milwaukee County Stadium.
As for MillerCoors, which will lose the constant repetition of one of its primary brands, it put on a brave face to employees:
“Late last year American Family Insurance proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations,” the email said. “While the name on the stadium will change following the 2020 season, our relationship with the Brewers remains as strong as ever.”
COMMENT: We wonder if MillerCoors was too enthralled by the prospects of cannabis to fight for the name of the stadium.