The payback is a . . . . Well, it’s a great look into film making, and it also gives Miller Lite a chance to take a not-too-subtle jab at Bud Light’s corn syrup ads. Miller Coors thinks the spot will play well: It’s bought a slew of commercials for the NCAA basketball tournament.
In “Aftermath,” the Bud Light knight is shown to be just a nerdy guy who after the director yells “Cut, cut” gets up, goes to a cast tent, passes by a cooler loaded with Bud Light to grab a Miller Lite. The killer tagline: “More Taste & Half the Carbs of Bud Light.”