Instead of shopping on New Year’s Eve, fans 21 and older in eligible states can snag beer on Miller Lite and J Balvin via a rebate program Dec. 26-30. Consumers can load up on their beer purchases before the holidays and claim their beer rebate by visiting MillerLite.com/NYE and uploading a receipt from the purchase of a 6-pack. Traditionally, shoppers head out to grab beer last minute before holiday celebrations, leaving the days in between a prime time to snag your beer without rushed trips and long lines in local businesses.
The Closed for Miller Time program is part of Miller Lite and J Balvin’s partnership, which was announced earlier this year. To announce the partnership, the pair surprised fans by taking over a traditional bodega and immersed unsuspecting shoppers into J Balvin’s version of Miller Time – spending time with his close friends and family.
To continue the support of a cause very close to the duo, Miller Lite will donate $50K to the Accion Opportunity Fund, a total of $100K to date through the partnership with J Balvin. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.