Fenn Valley Vineyards, Fennville, Mich., launched the first canned wine ever produced by a Michigan winery, Vino Blanco.
Fenn Valley not only produces and cans its own wines and ciders, but also provides production services to clients across the Midwest.
Canned wine is a $28 million industry. “Within the last year, we have noticed a tremendous increase in canned wine, both in terms of production and customer requests,” said Brian Lesperance, VP at Fenn Valley. “As a progressive estate winery, we knew we needed to jump on this trend, and are now the first winery in Michigan to offer equipment to support the production of canned wine.”
“Vino Blanco” was inspired by the famous Portuguese “Vinho Verde,” as a result of the Welsch family’s love of the rich history and intrigue of Portuguese wine culture. Vino Blanco is a dry white wine that boasts a crisp and refreshing taste. The new 375ml can equates to about two and a half glasses of wine. Vino Blanco will initially be distributed in Michigan and Illinois at select retailers for $14.99/ four pack and $3.99/ individual sale.