With four sporting legends set to tee-off in the hotly anticipated “The Match – Champions for Charity,” Ultra said it will award a free six-pack to everyone 21 or older in America if any player hits a hole-in-one during The Match.
“The Match represents a special moment for our national community as it reintroduces the joy of watching live sports from our homes, all while bringing together some of the world’s greatest athletes for a charitable cause,” said Ricardo Marques, VP-Michelob Ultra. “We believe that golf is best enjoyed with a beer in hand, which is why we’re excited to help fans celebrate this moment in sports history.”
It will be debuting new digital content produced especially for The Match: Champions for Charity featuring scenes from the classic film Warner Bros. Pictures Caddyshack. Using deepfake technology, Peyton Manning’s face will be placed into favorite scenes from the film that will live as digital content and be released on Michelob Ultra’s social media channels leading up to The Match.
To further commemorate the return of sports, the Anheuser-Busch brand is also releasing three new commercials featuring a one-of-a-kind golf beer cart that fans will have a chance to win, along with other merchandise, during The Match broadcast. Consumers can enter for a chance to win by following @MichelobULTRA on social Twitter and using #ULTRAPrizeScramble and #Sweepstakes*.
Michelob Ultra is also giving fans a common rooting interest during The Match: If Tiger Woods, Phil Mickelson, Peyton Manning or Tom Brady hits a hole-in-one, Michelob ULTRA is offering a six-pack of beer.
In addition, Michelob Ultra will donate $150,000 to the American Red Cross, Peyton Manning’s favorite charity. The brand will also host a special on-course challenge for The Match participants, with a substantial donation from WarnerMedia and the players to charity on the line. Additional details will be shared this week.