Grand Havana (“GH”) and Miami Club Rum launched a three-year collaboration to launch “Cuban Coffee Infused Rum,” a collective, creative partnership – the group’s first-ever brand partnership of its kind – that’s more than traditional branding. Elements will include events and experiences, unique offerings and the development of a batch of limited edition Miami Club Rum and Grand Havana infused coffee cocktail.
As part of the brand’s strategy, Miami Club Rum worked with Grand Havana to ignite “Cuban Coffee Infused Rum,” a concept with a conversational movement of taste between rum and Cuban coffee, a supreme blend by Luis Bustelo to bring fans of different genres together. With its roots delving in Cuba, Grand Havana is championing this global homage to a distinct island vibe with a modern kick – perfectly in line with the spirit and Caribbean origins of Grand Havana, Inc.
“We are proud of our final product; the blending process and working with Matt Malone was one of the highlights of my long coffee career,” said Luis Bustelo, Master Blender and COO. “This is a true testament of two great brands coming together to do something magnificent