Masq Hard Tea, a health-forward, all-natural hard tea geared toward active lifestyle consumers., said it awarded distribution rights in Texas to L&F Distributors and Favorite Brands. March launched in 2021 and is now in 14 states. Masq is 4% ABV, 90 calories, vegan, gluten free, lightly carbonated
“When Masq was created, we wanted a better way to drink. There are so many ‘less bad’ items on the shelf – 0 carbs, no sugar, etc. but most of it is flavored water, alcohol and artificial sweeteners. We wanted something that actually uses real, beneficial ingredients,” says Brad Parkes, co-founder.