Consumers who scan the QR code on the bottle neck or tap the NFC tag in the cap of the bottle are directed via a quick link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag and also gain exclusive access to cocktail recipes and more.
NFC technology allows two devices to quickly and securely exchange information when they are within close proximity to one another. With almost 2 billion mobile devices now NFC enabled, the technology is driving forward the IoT industry in 2019, facilitating seamless added value consumer experiences with physical objects.
Following the successful tests in the United Kingdom and Germany, the Connected Bottle will make its debut in the United States in select markets and stores beginning June 2019, while supplies last. For more information on Malibu and cocktail recipes, visit MalibuRumDrinks.com.