Malibu, Absolut Intro Watermelon-Flavored Products

The two Pernod Ricard products both introduced a watermelon-flavored product. The watermelon craze has grown in popularity by 40% year over year among mainstream audiences (1), with Gen Z in particular favoring watermelon-flavored cocktails. Pernod Ricard is leaning into this insight and excited to expand the flavor portfolios of both Malibu and Absolut.  Both are no sugar added.