Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages has partnered with Jim Beam, Missouri’s largest spirit brand, to offer 1,500 free rides home free rides home on Thanksgiving Eve, Wednesday, Nov. 27, through rideshare company Lyft in St. Louis, Kansas City, Columbia and Springfield.
The rides are offered through Major Brands’ Safe Home After Every Occasion (Safe Home) social responsibility program, which has provided a safe ride home to more than 90,000 Missourians. Beam Suntory and Jim Beam have partnered with Major Brands, Inc. for years on this groundbreaking social responsibility program, making sure Missourians get home safe for their turkey, stuffing and mashed potatoes.
“Each year—for more than 10 years—Major Brands, Inc. has been offering free rides home on Thanksgiving Eve. It’s the biggest bar night of the year and just as much of a Thanksgiving tradition as pumpkin pie. Offering a free ride home is our way of saying thank you to Missouri for another great year and be safe. So, don’t miss that unexpected high school reunion or too long last story. Enjoy the festivities, plan ahead and be sure to get a safe ride home. It’s never been easier,” Sue McCollum, Major Brands CEO said.