Major Brands, the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Jose Cuervo, the No. 1-selling tequila in the world, is offering 1,000 free rides home in St. Louis and Kansas City on Cinco de Mayo. The rides are offered through Safe Home After Every Occasion, Major Brands’ social responsibility program.
Major Brands will be offering free rides through Lyft, the rideshare service. The Safe Home program is made possible through the support of Jose Cuervo Tequila.
Safe Home After Every Occasion is a 365-day-a-year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the first time Major Brands has extended its Safe Home free ride program to Cinco de Mayo. To date, Major Brands has given more than 70,000 Missourians a safe ride home.