The new packaging rediscovers distinctive codes from centuries past that made Courvoisier iconic during the Belle Époque era, the opening of the Eiffel Tower and while gracing the royal courts of Europe during the 20th century.
The brand also appoints Yinka Ilori as its “Ambassador of Joy,” a role created exclusively for the London-based multidisciplinary artist who is best known for fusing his subject with his British-Nigerian background to create unique and memorable stories through contemporary design.
Inspired by Courvoisier’s unique embodiment of the French belief to savor life’s true pleasures, Ilori introduces “We Found Joy,” a fully immersive series of global events which brings the beauty of summer in Courvoisier’s home of Jarnac, France to life. It will kick off in New York City on March 3, 2022 and travel to cities worldwide later in the year.
Maison Courvoisier also announced the retirement of Patrice Pinet as chief blender. He will be succeeded by Thibaut Hontanx.