She succeeds Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V.
Timoney joins from Heineken Ireland where she’s served as the CEO for the last five years, over-delivering on volume, revenue, profit and market share targets while accomplishing year over year increases on employee engagement.
Timoney is the first woman to lead a major brewer, Heineken said.
She’s no stranger to the U.S. She joined the Heineken family in 1998 in a national sales planning role for Heineken USA and then held a series of sales, strategic planning and distribution roles in the Netherlands before being named the managing director of Heineken Canada in 2006. She returned to Heineken USA in 2010 as SVP of Human Resources and a member of the management team. Before Heineken, Maggie worked in sales for E&J Gallo and as an Anheuser-Busch Wholesaler in The Bronx.
“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” said Marc Busain, HEINEKEN Americas Region President. “She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for HEINEKEN USA.”