The range of 12 alcohol-free spirits are said to capture the essence and beauty of time-tested drinks.
The collection includes American Malt, Dry London Spirit, Coffee Originale, Amaretti, Italian Orange, Absinthe, Orange Sec, Aperitif Rosso, Aperitif Dry, and a Dark, White, and Spiced Cane Spirit.
Lyre’s will first be available at BevMo! stores in Los Angeles, San Diego, and San Francisco, and for nationwide shipping on BevMo.com.
“Lyre’s is a brand for social animals and mindful drinkers who do not want to sacrifice their commitment to personal lifestyle choices,” says Lyre’s Co-Founder and CEO Mark Livings. “Using only Lyre’s, you can enjoy classic cocktails like a Negroni or Sazerac, more elevated drinks like an Espresso Martini or Daiquiri, or simple mixed drinks like a Gin & Tonic or Cuba Libre with the addition of necessary soft beverages.
“Our expansive product line prevents bartenders from having to improvise when recreating non-alcoholic versions of cocktails, whether classic or their own creations. Through transformative, alcohol-free cocktails that maintain familiar tastes, Lyre’s gives you the solution and freedom to enjoy your drink, your way.”
The world of Lyre’s takes on a touch of whimsy through a menagerie of anthropomorphic mascots created to personify each product. The art-deco inspired bottles feature an animal native to each spirit’s country of origin, hand drawn by London-based stencil artist Joe White. A brown bear adorns the brand’s take on bourbon, Lyre’s American Malt, while the Dry London Spirit features a Trafalgar Square pigeon.