Luxco launches Vita Frute Vodka Sodas, a new addition to Luxco’s ready-to-drink portfolio, featuring unique and refreshing flavors.
Vita Frute Vodka Soda is crafted with American-made vodka, club soda and all-natural flavors. It has 100 calories, is gluten-free and 5% ABV and is available in four flavors — Lime Basil, Watermelon, Grapefruit and Pineapple Coconut.
The hard seltzer category continues to experience strong growth. Over the past 12 months, hard seltzer sales have grown more than 202%, according to Nielsen data for November 2019. The introduction of Vita Frute Vodka Sodas provides Luxco with the opportunity to innovate in an emerging category and expand distribution at retail.
“Consumers have shown enthusiasm for refreshing, low calorie, convenient cocktails,” says McKenna Burst, brand manager at Luxco. “The hard seltzer category continues to experience strong growth – sales have skyrocketed and are expected to triple in growth by 2023.”