Jacob Leinenkugel Brewing Co., the Chippewa Falls, Wis., maker of Leinenkugel beers, is partnering with Drink Wisconsinbly to launch a co-branded lager.
Drink Wisconsinbly calls itself the “unofficial lifestyle brand of Wisconsin” and has a line of shirts and drinkware with the company’s name. Last year it introduced its own brandy. And it has a pub outside the Fiserv Forum in Milwaukee.
The new lager is expected on shelves next month.