Lagunitas Brewing Co. launches Disorderly TeaHouse premium spiked and sparkling tea. This freshly brewed, just slightly sweet hard tea features natural fruit flavors, such as yuzu lemon, raspberry and blackberry.
Disorderly TeaHouse is the first hard tea to be fresh-brewed with premium guayusa tea leaves that are hand-picked by Indigenous farmers from Ecuador. Guayusa [gwahy-yoo-suh] is described as “ancient energy” and Lagunitas deliberately chose it because of its slightly sweet, smooth, and never bitter flavor.
“Lagunitas saw an opportunity to create our first hard tea that taps into people’s growing demand for a better-for-you alcoholic beverage — coming in at just 100 calories with 0 grams of sugar and gluten-free. Nothing artificial,” said Paige Guzman, Lagunitas’ Chief Marketing Officer. “We’ve seen the hard seltzer and premium malt beverage market become so oversaturated, and wanted to offer up an alternative that spoke to the authenticity of our heritage in the craft brewing process and gives consumers a more premium offering.”
Hard teas are building in popularity among consumers. In fact, tea is growing at 50%, which is 8 times faster than total beer according to Numerator.