Kobrand Corp. launches Rebellious and adds it to Kobrand’s California portfolio. Effective immediately, Kobrand is exclusively responsible for all sales and marketing activities for Rebellious in California and other select markets.
“Adding Rebellious to Kobrand’s iconic California portfolio presents an exciting opportunity to expand our offering of the red blend category. The red blend category has shown strength over the last 10 years, however in more recent years, especially in California, we have seen a dramatic movement towards premiumization within the category,” explains Robert T. DeRoose, Kobrand’s president /CEO.
Rebellious enters the market with the 2018 Red Wine Blend (SRP: $24.99). The grapes were selected from prestigious growing regions throughout California, including the North Coast Appellations of Sonoma and Mendocino. The red blend is comprised of 44% Zinfandel, 23% Cabernet Sauvignon, 8% Merlot, 7% Syrah, 7% Mourvedre, 7% Petite Sirah, 3% Malbec, and 1% Sauvignon Blanc; it is also fermented in separate lots. The wine is then blended and aged for 16 months in French and American oak.
The Rebellious Red Wine Blend has aromatics of dark cherry, strawberry jam, brown sugar, dark chocolate, and cola with hints of cardamom, black pepper, sandalwood and licorice. On the palate, it’s bright and vibrant with flavors of fresh blueberries and allspice that linger into a creamy, rich mid-palate and ends with a luxuriously long finish. This blend is bursting with flavors that pair well with grilled foods, including saucy baby back ribs, grilled vegetables, or a juicy burger with cheddar. The spicy fruit flavors also complement braised short ribs and roast turkey with sausage stuffing.