Kim Crawford to Package Sauvignon Blanc in Slim Cans

Kim Crawford will debut America’s No. 1 selling Sauvignon Blanc in a slim can format.

“Our Sauvignon Blanc drinks especially well out of cans and why this introduction is so exciting. We did a lot of quality testing on our side to make sure the wine remains consistent with what our consumers have come to expect from the brand, and I believe everyone is going to really enjoy this new, portable and fun way to sip on their favorite Sauvignon Blanc,” said Anthony Walkenhorst, winemaker.

The vintage dated Sauvignon Blanc comes in 250 ml cans that will be sold in a stylish two-pack for SRP $12.99/pack. This new can format is making its way into select markets now in very limited quantities, but will become more widely available to consumers beginning January 2020.

This entry was posted in New Packaging, Wine. Bookmark the permalink.