Pablo Rivera, who worked at ZX Ventures/AB InBev, introduces WeSake, a canned premium sake. Made in partnership with a 280-year-old Japanese brewer, WeSake is a Junmai Ginjo-style brew that retains the quality and craft of traditional Japanese sake, with a portable format and authentic message to connect with modern consumers.
Like all sakes carrying the Junmai distinction, it is made with only rice, water, yeast, and koji, a Japanese fermentation starter also used for making soy sauce and miso. Junmai translates to “pure rice,” nodding to the four simple ingredients used to brew this style of sake. True to form, WeSake is free from any type of additives and joins the market as one of the cleanest beverage options.
After experiencing the intimate sake bar culture of the Shinjuku area of Tokyo where hundreds of tiny sake bars fill the streets, Rivera realized how such a clean, simple yet elegant beverage can help elevate any moment. With the sake category often mysterious to American drinkers, he envisioned reshaping the way U.S. consumers enjoy the classic Japanese drink by making it more approachable, accessible, and much more than just an epicurean option.
WeSake, with an ABV of 13%, is non-GMO, vegan friendly, gluten free, and best served chilled. It is crisp, smooth and presents fruit-forward aromas and flavors. WESAKE is available nationwide through their website and at retail in select markets. SRP: $18.99 a four-pack.