Johnnie Walker is partnering with non-profit organization ElectionDay.org, a Vote.org initiative, to support their ‘Election Day Holiday‘ campaign. The campaign urges companies to offer employees paid time off, ranging from flexible working schedules to a full paid holiday, in order to get to the polls on Nov. 6. This important initiative is a continuation of the Johnnie Walker Keep Walking America campaign launched in 2016, which celebrates cultural diversity in America.
In 2014, 35% of the U.S. population noted that scheduling conflicts with work and school prevented them from voting in the midterm elections. Voter turnout dipped to one of its lowest points in two decades during the 2016 Presidential Election.
Making it to the polls on Election Day should not be difficult, but there are often barriers to navigate such as transportation issues or lack of standardized laws mandating employers to allow time off for voting.
Together, Johnnie Walker and Vote.org hope to inspire people to become better informed about voting policies in the workplace, so everyone feels empowered to exercise their powerful, democratic right to vote.
To support the brand’s election program, Johnnie Walker is bringing back its Keep Walking America TV spot featuring a reimagined version of the iconic American folk song “This Land Is Your Land” by Los Angeles soul band Chicano Batman. Created by Anomaly New York, the spot will air nationally through the upcoming elections, and celebrates a diverse America, reinforcing the brand’s mission to inspire progress.