Leading the way is a TV and digital ad featuring an energetic and vibrant ‘Anthem’ that seeks to get people back on their feet and moving again – as they start to socialise with confidence.
The new Anthem is an infectious, feel good mash-up of famous songs all about walking that has been created to put a spring in people’s step as they head back into the world once again. The mash-up includes samples of songs including Run DMC and Aerosmith’s Walk this Way, Loretta Lynn’s version of the iconic These Boots Are Made for Walking and Lou Reed’s 1970s’ classic Walk on the Wild Side.
Alongside the Anthem, Johnnie Walker will unveil epic city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world. The quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna will be seen across New York City, Mexico City, Cape Town, Tokyo and Bangkok amongst others.
Julie Bramham, Johnnie Walker Global Brand Director, said: “Johnnie Walker has always been defiantly optimistic and a beacon of progress – that’s what Keep Walking is all about.
“Keep Walking is two little words that say so much about positivity, possibility and resilience. After everything we’ve all been through in the past few years, we can’t imagine a time in recent history when those sentiments could be more relevant.”
The campaign will also see a series of local partnerships that will drive tangible actions that ‘walk the walk’. In 20+ countries around the world change-makers and artists like DJ Alok (Brazil), CL (Korea) and Alfonso Herrera (Mexico) will join forces with Johnnie Walker to help reinvigorate social spaces like bars, clubs and venues as the world begins to reopen.
The campaign launch comes just weeks after Johnnie Walker opened the doors to its new landmark visitor attraction, Johnnie Walker Princes Street, in the heart of Edinburgh, Scotland, giving people a unique and immersive way to experience whisky and socialize together again in the brand’s homeland.