Johnnie Walker High Rye Blended Scotch Whisky features a unique mash bill of 60% rye aged in American oak barrels, and includes notable single malts that are central to the Johnnie Walker Black Label flavor profile.
This is the first whisky from the brand to showcase a high rye profile and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be an exceptional whisky, perfect for mixing cocktails like a Manhattan, yet pleasantly smooth to be enjoyed on its own, the Diageo brand said.
The launch will be supported with a robust marketing campaign beginning this fall that will include sampling, traditional and digital advertising, social media, influencer and public relations support. The packaging features the iconic square-bottle and slanted label, while accompanied by new creative inspired by the blend of Scotch and rye whisky traditions, with bold undertones that highlight the innovative spirt captured within each bottle. SRP: $34.99.
Diageo closed at $201.19, up $1.52, in New York Stock Exchange trading.