Johnnie Walker (Diageo) launches a collection of four, 12-year-old blended Scotch whiskies include incredible single malts from some of the world’s most famous distilleries, and celebrates each of the distinct flavor profiles of the four corners of Scotland.
Each Scotch in the Johnnie Walker Black Label Origin Series is crafted only using whiskies from a particular region to capture the primary flavor characteristics of that area, giving whisky fans the opportunity to discover and explore the wide array of flavors Scotland offers: the fruity flavors of Speyside, the rich characteristics of the Highlands, the sweet notes of the Lowland region and the smoky finish of Islay whiskies.
To help consumers navigate this complex category, the series packaging doubles as an accompanying guide to the whisky, and the region it comes from. Every limited-edition pack is adorned with a map of Scotland. The region that the whisky within originates from (Speyside, Highlands, Islay, or Lowlands) is highlighted, along with interesting facts and trivia relating to that part of the country.