Jim Beam joined forces with Bernheim Arboretum & Research Forest, a 15,625 acre privately held forest just south of Louisville, to develop a natural water sanctuary on Bernheim grounds immediately next to the Jim Beam distillery.
Beginning as a one-year agreement, the Natural Water Sanctuary Alliance will protect water quality, restore wildlife habitats, and reintroduce native plants and trees. This group is also working toward a long-term agreement to enhance environmental education, improve watershed protection planning, and secure quality water.
“Great bourbon starts with great water,” said Freddie Noe, eighth generation Beam Distiller. “In fact, the water in Clermont is one of the main reasons my family chose to settle here back in 1795. Jim Beam bourbon gets its distinct and wonderful taste, in part, from the local water, which is filtered naturally through limestone. We’re proud to team up with our neighbors at Bernheim to preserve this vital natural resource.”
The Jim Beam Natural Water Sanctuary Alliance at Bernheim Arboretum and Research Forest will concentrate on conservation activities across Bernheim, particularly within the Long-Lick and Wilson Creek watersheds. These areas feature large forest expanses, wetlands and the head waters of three creeks and several small lakes that support wildlife, the surrounding communities, and the production of Jim Beam Bourbon.