Jetway, an ultra-premium wine seltzer is launching in Los Angeles, San Diego and Orange counties this weekend. It’s being distributed by Scout, an independent craft alcohol wholesaler. The team is looking for additional distribution.
The grapes are sourced solely from Washington’s McNary Vineyard overlooking the Columbia Valley. The two initial offerings are blended with distinct and rare ingredients chosen by Albert Hammond Jr., guitarist for The Strokes, and include elderflower, yerba mate, Fijian ginger, and yuzu.
Unlike other hard seltzers, Jetway contains no cane sugar or artificial flavors and is gluten free, vegan friendly and naturally uplifting. It’s 100-110 calories and 5% alc/vol per 8.4 oz can.
Ben Parsons (Infinite Monkey Theorem Urban Winery & The Ordinary Fellow) is chief operating officer. Parsons pioneered the “canned wine” category has worked throughout his career to dispel the elitism and complexity often associated with wine, while bringing high quality beverages to everyday consumers.
“Jetway is all about a sense of place,” says Parsons. “At its core, it’s a single-vineyard designate wine blended with distinct and rare ingredients that actually complement the wine, coming together in unison to make something better. Wine has a healthy halo in its DNA since it’s made with grapes so the added ingredients only enhance that.”
To successfully launch Jetway, Hammond Jr. is also partnering with alcohol beverage industry experts Ethan Stienstra and Daniel Kiefer of Ahead of the Curve (AOTC Strategy) Strategy in Denver.
JETWAY will make its arena debut at The Strokes’ October 27th show at The Forum in LA. Over the weekend of October 29-31, Hammond Jr. will be pouring Jetway at Outside Land’s Wine Lands event in San Francisco. The Strokes will also be headlining the event.