Glenfiddich Single Malt Scotch Whisky (William Grant) is joining with Waraire Boswell of Waraire Boswell Brand and Jack Carlson of Rowing Blazers to offer co-branded luxury sweatsuits, bankers bags and embroidered patches.
This comes on the heels of the #Richest25, a subversion of traditional “Rich Lists,” and part of Glenfiddich’s larger mission to expand the definition of wealth.
Workplace fashion staples such as the power suit and briefcase have traditionally represented success, but as modern professionals redefine what the 9-5 looks like, and continue to live in a more flexible work from home environment, these symbols are due for a refresh, Glenfiddich says. Prioritizing quality, function and accessibility in their designs, Boswell and Carlson have created the following items, available for purchase with 100% of the proceeds benefiting GoFundMe.org:
- Waraire Boswell’s co-branded sweatsuit (available starting 10/25): Inspired by the hues of the “Solera 15 Year Old” bottle, designs and comfort as practical as professionalism and solves for flexibility and versatility
- Jack Carlson’s co-branded banker bag + embroidered patches (available starting 11/15): Inspired by the stories woven into the process and spirit of Glenfiddich and the new cultural narrative of being able to work anywhere