Flavored Whiskey brand BSB-Brown Sugar Bourbon announces award-winning actor, musician and entrepreneur Jamie Foxx has acquired an ownership stake. Foxx’s leadership and a redesigned bottle usher in a new era for BSB and its two product offerings, BSB-Brown Sugar Bourbon and BSB 103, the company said.
“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” said Sean M. Penn, CEO of BSB Spirits. “I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.”
Foxx will guide the creative direction and lend his entrepreneurial spirit to help further the brand’s expansion. BSB’s new packaging signifies a turning point for the brand, anchoring its position as the nation’s premier flavored whiskey with the style and sophistication to suit any gathering.
“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
BSB is an ultra-smooth, award-winning flavored whiskey that features distinct notes of brown sugar and cinnamon. BSB and BSB 103 are ideal for sipping, shooting and mixing in cocktails.
Founded in Washington state in 2016, BSB is currently available nationwide online and at the finest retailers. It is distributed nationally by Southern Glazer’s Wine & Spirits.