“To let you know we’re serious, Jameson is pledging up to $1 million towards our program to help consumers try Jameson and support their local neighborhood bars in America,” said Paul Di Vito, VP-Jameson, Pernod Ricard USA. “Consumers will be able to engage with their communities and support their favorite bars with a drink offer from Jameson. This connection to local neighborhoods across the country is a big part of what has shaped Jameson into what it is today and it’s vital that we show our support and commitment to keeping these institutions of culture and community alive.”
The brand is also teaming up with Anderson .Paak, a Grammy-award-winning music who first performed in neighborhood bars in his home town.
“This cause with Jameson is one I can get behind because it’s part of my story,” said Anderson .Paak. “It feels like nearly all the bars that we came up in within our hometown are done, they’re just not there anymore. Music will suffer if we don’t value the local spots, the neighborhood bars, where you can roll up and play to just the staff if that’s the vibe. When you are trying to figure out who you are, as an artist or a person, you need to go bounce stuff off real people, new people, strange people and discover yourself through being around others. Get your crew together, go out and #LoveThyBar.”
Jameson wants to make it easy for consumers to #LoveThyBar this St. Patrick’s Day. It’s offering a rebate on a Jameson drink in select states across the country. To claim the drink rebate, all a consumer need do is chat with Jameson through Messenger, head to his local bar, order a Jameson cocktail and submit an image of the receipt through Messenger.