Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). “Night Lights” is Post Malone’s tribute to the local businesses and communities impacted over the past year, in support of Jägermeister’s global #SAVETHENIGHT campaign to help bring life back to nightlife. Watch the film here.
Starting September 2021, Limited Edition #SAVETHENIGHT bottles are available for purchase in select stores worldwide with a portion of proceeds from US sales benefiting NIVA (National Independent Venue Association), and a portion of proceeds from global sales going directly back to artists via Jägermeister’s Meister Fund – a financial support system for artists and creatives from the #SAVETHENIGHT Meister network. The innovatively designed bottle changes color when frozen at -18˚c and visually represents the efforts of fans, supporters, and nightlife lovers to bring life back to nightlife.
Supporting Post Malone’s efforts to raise up communities and artists, Jägermeister is also a sponsor of Posty Fest taking place outside of AT&T Stadium in Arlington, Texas on Oct. 30-31, 2021.