The new look is intended to be more premium, fit better with the Jack Daniel’s Family of Brands and improve visibility in bars and restaurants.
Jack Fire launched globally in 2016 and has since become the #4 selling flavored whiskey in the world. Crafted with Jack Daniel’s Old No. 7 Tennessee Whiskey and naturally infused with a proprietary cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire enable friends of Jack a new way to enjoy Jack Daniel’s Tennessee Whiskey.
“Jack Fire is a complex Jack Daniel’s that delivers the bold character of Jack Daniel’s Tennessee Whiskey with the warm, smooth finish of cinnamon,” said Alicia Johnson, Jack Daniel’s Tennessee Fire Brand Manager. “This new package design more accurately communicates to our consumers the flavor and taste expectations for the delicious cinnamon whiskey it contains.”