Jack Daniel’s Tennessee Fire and iHeartMedia announce the return of Rise From The Fire, a national effort to raise funds for charities that support communities that have been impacted by fire.
Rise From The Fire highlights the efforts of national and local community organizations that benefit the firefighters, fire victims and the fire community. Through a nationwide benefit concert series featuring exclusive performances from surprise headliners, Jack Daniel’s Tennessee Fire encourages consumers to support the cause.
The brand knows first-hand what devastation can be caused by fires. The Jack Daniel Distillery in Lynchburg, Tenn., experienced a fire in the 1930’s that halted operations for several years. The Distillery later reopened with a full fire brigade on the grounds, which is still functional today.
“Rise from The Fire ties directly to an important part of Jack Daniel’s history,” says Casey Nelson, Brand Director, Jack Daniel’s Flavor Portfolio. “We are honored to aid in the effort to support firefighters and their communities across the country”
The Fire Family Foundation, the charitable hand of Firefighters First Credit Union, returns as the national partner organization. Jack Daniel’s Tennessee Fire will kick off fundraising efforts with a $25,000 donation to the organization and aim to drive additional donations.