Jack Daniel’s Tennessee Honey “Neighborhood Flavor” returns with the launch of a docuseries and community cookout tour paying tribute to the distinct flavors, stories and cultures of neighborhoods from across the U.S.
This year, Neighborhood Flavor teams up with American soccer player turned photographer, Ethan White to host a docuseries showcasing the unique stories and experiences of locals in their hometowns. The series explores the diversity and culture of cities such as: New York, Los Angeles, Detroit, Atlanta, Houston, and Jack’s hometown, Lynchburg, Tennessee.
“Neighborhood Flavor is about celebrating a neighborhood’s uniqueness and the inspiration behind those who call it home,” says Casey Nelson, Brand Director, Jack Daniel’s Flavors. “Mr. Jack Daniel himself taught us that nothing brings a community together quite like good food, drinks and music.”
As part of the summer-long program, Jack Daniel’s Tennessee Honey will also host a series of community cookouts celebrating the true spirit of the featured neighborhoods. Each community cookout will feature live music from local bands, a host of games, and the finest local flavors including Jack Honey, neighborhood-inspired cocktails created by hometown bartenders and signature favorites.