To welcome the newest member of the Jack Daniel’s family, Tennessee Apple, the brand created a one-of-a-kind haunted event ‘Raising Hell, Raising Spirits’ hosted by Grammy-nominated popstar Kesha at the famous Houdini Estate in Hollywood. The evening was a psychedelic and eccentric celebration of Jack Apple’s bold flavor just in time for Halloween.
Stilt walkers greeted guests as they entered and cocktails, including the Jack Apple Spritz, Jack Apple Mule, and Jack Apple Fizz, flowed from the mad scientist themed bar.
Attendees also previewed new music from Kesha’s upcoming album “High Road” (out Jan. 10th on Kemosabe/RCA Records), including brand new songs “My Own Dance” and the album’s title track “High Road”, as well as her recently released single “Raising Hell (ft. Big Freedia)”, at the Jack Apple haunted orchard listening trees.