KLG Public Relations will represent the Italian Trade Agency and 20 Italian spirits brands to promote Italian Spirits in the U.S.
With the understanding that the current global pandemic has created obstacles around travel, the ITA and KLG Public Relations will curate and introduce unique tasting at the United States Bartender’s Guild and Tales of the Cocktail. “We are honored to see familiar names get back on board with the project and excited to collaborate with smaller brands new to the US market”, says Antonino Laspina, Italian Trade Commissioner, Executive Director of the USA.
Throughout the campaign, the agencies will work together to increase awareness of Italian spirits and the various spirit categories through strategic press outreach and product seeding.
In order to leverage the quality, versatility, and authenticity of Italian spirits, the key categories that will be amplified through this campaign are Amaro, an herbal, bittersweet spirit, and Grappa, Italy’s national spirit, as well as Limoncello and Vermouth, among other small niche categories.
Both the ITA and KLG PR will work to highlight all of these individual brands as it pertains to category, production methods, ingredients and of course, cocktails.