IWSR Drinks Market Analysis said it acquired London-based Wine Intelligence, a leader in wine consumer research and insights. Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more
than 35 wine markets. The acquisition enables the IWSR and Wine Intelligence teams to build a world-class consumer behavior division focused exclusively on the global beverage alcohol industry.
“As Covid-19 reshapes consumer behavior and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” said Mark Meek, CEO of IWSR. “Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and
the ready-to-drink sector.”
This acquisition follows a successful decade-long relationship between IWSR and Wine Intelligence. Recent collaborations include the IWSR Covid-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of Covid-19 on the consumption of and attitude to beverage alcohol over an 18-month period.