Hpnotiq announces the new “OG” Campaign and limited-edition bottle release in collaboration with hip-hop artist Joseph “Fat Joe” Cartagena.
The collaboration pays homage to the brand’s roots and taps into consumers’ love for the nostalgic era of the early 2000s when Hpnotiq first stepped onto the scene and solidified itself as a pop culture, hip-hop and nightlife icon.
To commemorate the partnership, Hpnotiq will release a limited-edition Bottle featuring the original Hpnotiq logo and signature eye-catching blue hue that made famous when Hpnotiq burst onto the scene in early 2000s hip-hop videos and prominent nightlife venues.
“With a shared history and authentic connection to hip-hop culture, Fat Joe is the perfect partner to launch the Hpnotiq OG Campaign having been one of the original artists to have featured Hpnotiq in the early 2000s,” said MaryCrae Guild, Hpnotiq Brand Manager.
In addition to the limited-edition bottle release, Hpnotiq will release a comedic “OG” video series campaign imagining Fat Joe as the brand’s “Creative Director”. In the hilarious video series, the NYC rapper shows us how he’d run Hpnotiq’s headquarters including everything from experimenting with Hpnotiq Summer cocktails in the R&D lab–to helping record the company voicemail.
Fat Joe will also be taking over the brand’s social handles to let Hpnotiq fans and other rappers know what it takes to be Hpnotiq’s “Creative Director”.