Perrin Brewing Co., Comstock Park, Mich., (near Grand Rapids), is honoring local artist with a series of videos highlighting them and their stories.
The latest featured artist is jewelry maker and metalsmith, Emma Hoekstra. This week, Perrin is working with Emma to give away a set of her beautiful handmade earrings, along with a $50 gift card to the Perrin Pub. The contest runs through March 28. Visit Perrin Brewing’s instagram page for more information.
“When I think of craftsmanship, I think of something that’s made with someone’s two hands, and I think of something that’s one of a kind, that you might not ever see again,” said Emma.
You can see Emma’s Craftsmanship Series story here, and click here to check out more of her work.
Comment: This is a brilliant example of local marketing that any local distiller, vintner or brewer can do — find another local businessperson, tell their story in a video, run a sweepstakes and offer a discount to your store.