Beam Suntory has invested in a firm called Bartesian, which makes a device that enables nonmixologists to make a stunning cocktail. All they have to do is select a capsule that has all the nonalcoholic ingredients and choose the strength. The consumer supplies the base spirit of their choosing.
In 18 seconds Bartesian identifies the cocktail & recipe, draws the correct volumes of alcohol from the appropriate reservoir, reconstitutes and mixes the concentrated bitters, juices and liqueurs, and pours a perfectly balanced single serve cocktail.
Today, Bartesian said it has entered into an exclusive multi-year agreement with Hamilton Beach to sell, market and distribute the devices, which will be branded Bartesian, in the U.S. and Canada.
Hamilton Beach will begin distribution of Bartesian products in the fourth quarter of 2018 and will sell throughout the United States and Canada at select retailers. The products will also be available to consumers through Bartesian.com.