The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin’ Chiclets podcast. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka – with pink lemonade – on the first episode of Spittin’ Chiclets that New Amsterdam Vodka sponsored. The podcast resulted in an unprecedented amount of social media posts from enthusiastic fans who organically coined the term ‘Pink Whitney.’
“We knew we had something when the fans started sending us pictures of their Pink Whitneys and when bars and some NHL arenas started serving them as specialty drinks.”
The bottle features disruptive, attention-grabbing iconography including Barstool Sports and Spittin’ Chiclets logos, Whitney’s jersey number from his playing days in the NHL, and one of his favorite sayings, ‘What a Legend.’
Barstool Sports and New Amsterdam® Vodka will be promoting the Pink Whitney heavily on their own platforms through social support and digital advertising, which includes: 15- and : 30-second commercial content featuring Whitney and his Spittin’ Chiclets co-host, Paul Bissonnette.
The spots will also air on NBC Sports in early October to coincide with the new hockey season. Additional promotions will include advertising on Spotify and point of sale materials for retail and on-premise locations.
“We are excited to continue the success of the partnership between Barstool Sports and New Amsterdam® Vodka by bringing the Pink Whitney to market,” said Michael Sachs, Director of Marketing for New Amsterdam Spirits. “We pride ourselves on listening to our consumers, and because of this listening, we now have our first flavor that is a direct result of the enthusiasm shown on social media that Barstool Sports and New Amsterdam® Vodka fans have expressed for Ryan’s favorite drink.”