The annual event has proven to be an effective means of increasing international exposure for the House of Angostura’s portfolio, the company says, including its iconic bitters (rated the #1 trending and best-selling cocktail bitters in the world by Drinks International), as well as its selection of Premium Rums and Amaroo di Angostura.
The competition also serves to promote the House of Angostura’s role as part of the evolving cocktail culture, while simultaneously strengthening relationships with bars worldwide.
Prospective candidates are to apply online via Angostura’s designated website: www.angosturaglobalcocktailchallenge.com, at the preliminary stage. Successful entrants will then compete in the national and regional heats in their respective regions for a chance to reach the grand finals on February 23rd 2020, in Trinidad and Tobago. There they will vie for the title of Angostura® Global Cocktail Challenge Champion, USD$10,000 and a two-year contract as Angostura’s® Global Brand Ambassador, representing Angostura aromatic bitters, Angostura orange bitters, Angostura® Rums and Amaroo di Angostura.